THE SURVEY SAYS: ROCK MUSIC IS TWICE AS POPULAR AS POP IN AMERICA

THE SURVEY SAYS: ROCK MUSIC IS TWICE AS POPULAR AS POP IN AMERICA

The verdict is in as US music fans consumed twice as much rock music as pop music in 2014, according to new figures. Data from Nielsen Music regarding the US market last year shows that rock music claimed 29% of total consumption across album and track purchases as well as streaming platforms such as  Spotify, YouTube and Rdio.

Nielsen’s David Bakula says: “Music fans continue to consume music through on-demand streaming services at record levels, helping to offset some of the weakness that we see in sales.“The continued expansion of digital music consumption is encouraging, as is the continued record setting growth that we are seeing in vinyl LP sales.”

With rock music being moire popular than any other genre in the US, according to latest figures, many rock and metal acts have criticized streaming services like Spotify. Their criticism may be justified as it is reported, vinyl purchases are on the up, sales of CDs and digital downloads declined from 2013, with more people now choosing to stream their favourite artists.

The rockstar critical of streaming may be onto something here as the Nielsen numbers don’t lie. In terms of pure album sales, rock music was the clear winner, claiming 33.2% of the market compared to 13.9% for R&B/hip-hop while R&B/hip-hop out streamed all genres with 28.5% compared to the rockers 24.7% of the total market.

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Christian Hamilton

Christian Hamilton

Christian is the founder and Editor of Rock Paper Rock as well as a freelance concert and event photographer serving the Pacific Northwest and Beyond. He is a certified member of the PPA and Gold Level member of the CPS. He has recently began working with Mental Itch Records and has launched his own Photography website.



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